AMERICAN RED CROSS x sCADSERVE
Role: Project Lead
Work with the American Red Cross to design an actionable solution for disaster response in Chatham County, where geography and limited accessibility make it difficult for a centralized hub to effectively serve all residents.
The ChallengeIn a crisis, neighbors are the first and most trusted line of support.
The TruthA decentralized resilience network that connects the American Red Cross directly to neighborhoods, building community-led preparedness supported by targeted emergency aid.
The Idea
We developed a visual system inspired by local community art, applied across educational flyers, billboards, and banners. With a comprehensive strategy document outlining the full decentralized resilience network, the American Red Cross had access to hub locations, local partners, community leader resources, and a breakdown of Chatham County’s needs, providing a clear, actionable roadmap for implementation.
For our client pitch, we created a full-scale immersive simulation of the entire resilience system in action. The experience began in an auditorium, where the presentation combined visuals, audio, and a simulated storm environment to establish the reality of a disaster scenario. Guests were then guided outside through a series of stations that moved them through the full journey, from disaster impact to response and into community recovery.
Project LeadI had the honor of leading a team of 20 students through research, design, and development over a 10-week process. My role focused on fostering a creative and collaborative environment while ensuring the team remained organized, timely, and professional throughout. I also led presentations and managed all communication with the client, building a strong working relationship through open dialogue, clear feedback channels, and consistent professionalism.
