BREWDOG

uNDER NEW MANAGEMENT

Role: Copywriter/Strategy

The Brief

The Concept

Create a headline-driven campaign system, with the final executions including one billboard, two transit ads, and a social post

BrewDog built its name as a rebellious disruptor, but rapid growth and controversy pulled it away from its original identity. Now, under new ownership, it has the chance to confront its past, take accountability, and reclaim the bold spirit that once defined it.